{"id":14466,"date":"2024-09-17T14:10:44","date_gmt":"2024-09-17T14:10:44","guid":{"rendered":"https:\/\/www.svial.ch\/hofkom\/"},"modified":"2024-09-18T11:32:17","modified_gmt":"2024-09-18T11:32:17","slug":"hofkom","status":"publish","type":"post","link":"https:\/\/www.svial.ch\/fr\/hofkom\/","title":{"rendered":"HofKom"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14466\" class=\"elementor elementor-14466 elementor-14453\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c3bf661 elementor-section-full_width elementor-section-height-default elementor-section-height-default rael-particle-no\" data-id=\"6c3bf661\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;rae_animations_entrance&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35b3b79f rael-particle-no\" data-id=\"35b3b79f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-726e23c elementor-widget elementor-widget-image\" data-id=\"726e23c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.svial.ch\/wp-content\/uploads\/2024\/09\/banner-1.jpg\" title=\"banner\" alt=\"banner\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17af952a elementor-section-boxed elementor-section-height-default elementor-section-height-default rael-particle-no\" data-id=\"17af952a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;rae_animations_entrance&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6183ff83 rael-particle-no\" data-id=\"6183ff83\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e30f0f8 elementor-widget elementor-widget-heading\" data-id=\"6e30f0f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La communication, c'est ce qui fait mouche : manuel pratique pour la ferme<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fbf6388 elementor-widget elementor-widget-text-editor\" data-id=\"3fbf6388\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 class=\"p2\">Le Guide pratique de la communication de la ferme est le nouvel outil pour les exploitations agricoles.<br \/>\nIl montre l&rsquo;importance des relations publiques pour la ferme.<br \/>\nDe courts chapitres d&rsquo;introduction ainsi que des conseils et astuces pour communiquer correctement et au bon endroit permettent aux agriculteurs de transmettre leurs messages \u00e0 leur public cible.  <\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1469a0c elementor-widget elementor-widget-text-editor\" data-id=\"1469a0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p2\">Les agriculteurs sont les meilleurs ambassadeurs de l&rsquo;agriculture suisse.\nLe nouveau manuel pratique \u00ab\u00a0La communication, c&rsquo;est ce qui arrive\u00a0\u00bb du Service d&rsquo;information agricole (LID) vise \u00e0 \u00e9quiper les agriculteurs pour communiquer directement depuis leur ferme. <\/p>\n<p class=\"p2\">Le manuel pratique r\u00e9pond aux questions suivantes : comment pouvez-vous entrer en contact avec les consommateurs ?\nComment les informer et leur donner une bonne image de l&rsquo;agriculture ?\nComment faire conna\u00eetre votre magasin \u00e0 votre voisinage ou qui peut vous aider dans votre travail de communication ?\nLe manuel pratique est rempli d&rsquo;id\u00e9es, d&rsquo;instructions et de listes de contr\u00f4le directement applicables \u00e0 la ferme.   <\/p>\n<p class=\"p2\">En bref, le manuel pratique fournit aux agriculteurs les outils n\u00e9cessaires pour aller chercher les clients finaux.\nIl permet de jeter un pont entre l&rsquo;agriculture et la population. <\/p>\n<p class=\"p2\">Le manuel pratique est disponible sous la forme d&rsquo;un dossier pratique <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.edition-lmz.ch\/de\/landwirtschaft\/haus-und-garten\/888\/hofkom-kommunikation-vom-hof\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">classeur <\/span>(D)<\/a><\/span> et en tant que <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.edition-lmz.ch\/de\/e-books\/landwirtschaft-df\/842\/e-book-hofkom-kommunikation-vom-hof\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">livre \u00e9lectronique <\/span>(D et F)<\/a><\/span> directement aupr\u00e8s d&rsquo;edition-lmz AG ou en librairie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-981f1aa elementor-widget elementor-widget-text-editor\" data-id=\"981f1aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p2\"><b>Les cours HofKom approfondissent des th\u00e8mes sp\u00e9cifiques  <\/b><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7762281 elementor-widget elementor-widget-text-editor\" data-id=\"7762281\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p2\">Pour accompagner le manuel pratique, le LID propose \u00e9galement des cours de communication qui permettent de mettre en pratique certains points.\nIl existe par exemple des cours sur la photographie, la gestion de sites web et les m\u00e9dias sociaux. <\/p>\n<p class=\"p2\">En outre, le LID met \u00e0 disposition du mat\u00e9riel p\u00e9dagogique pour les enseignants des \u00e9coles d&rsquo;agriculture.\nLes id\u00e9es d&rsquo;exercices s&rsquo;appuient sur le manuel pratique et sont disponibles sur le site <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.lid.ch\/baeuerinnen-und-bauern\/unterstuetzung-hof-kommunikation\/praxishandbuch\" target=\"_blank\" rel=\"noopener\">site web du LID<\/a><\/span> disponibles : . <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c62024 elementor-widget elementor-widget-text-editor\" data-id=\"4c62024\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p2\"><b>Contact :  <\/b><\/p>\n<p class=\"p2\">Jasmine Baumann, chef de projet communication, <span class=\"s2\">jasmine.baumann@lid.ch,<\/span> 031 359 59 88<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-399faa0 elementor-align-center animated-slow elementor-widget elementor-widget-button\" data-id=\"399faa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.svial.ch\/fr\/actualites\/#lmznews\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">autres nouvelles de la maison d'\u00e9dition<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le Guide pratique de la communication de la ferme est le nouvel outil pour les exploitations agricoles.<br \/>\nIl montre l&rsquo;importance des relations publiques pour la ferme.<br \/>\nDe courts chapitres d&rsquo;introduction ainsi que des conseils et astuces pour communiquer correctement et au bon endroit permettent aux agriculteurs de transmettre leurs messages \u00e0 leur public cible.  <\/p>\n","protected":false},"author":1,"featured_media":14455,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"gallery","meta":{"ocean_post_layout":"full-screen","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"off","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"on","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"off","ocean_display_footer_bottom":"off","ocean_custom_footer_template":"","iawp_total_views":7,"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[36],"tags":[],"class_list":["post-14466","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-nouvelles-de-la-maison-dedition-edition-lmz","post_format-post-format-gallery","entry","has-media"],"_links":{"self":[{"href":"https:\/\/www.svial.ch\/fr\/wp-json\/wp\/v2\/posts\/14466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.svial.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.svial.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.svial.ch\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.svial.ch\/fr\/wp-json\/wp\/v2\/comments?post=14466"}],"version-history":[{"count":1,"href":"https:\/\/www.svial.ch\/fr\/wp-json\/wp\/v2\/posts\/14466\/revisions"}],"predecessor-version":[{"id":14467,"href":"https:\/\/www.svial.ch\/fr\/wp-json\/wp\/v2\/posts\/14466\/revisions\/14467"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.svial.ch\/fr\/wp-json\/wp\/v2\/media\/14455"}],"wp:attachment":[{"href":"https:\/\/www.svial.ch\/fr\/wp-json\/wp\/v2\/media?parent=14466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.svial.ch\/fr\/wp-json\/wp\/v2\/categories?post=14466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.svial.ch\/fr\/wp-json\/wp\/v2\/tags?post=14466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}